Why Scarcity Isn’t Working in Today’s Real Estate Market—And What You Can Do About It
Scarcity is one of the most powerful tools in a marketer’s toolkit. Defined as the psychological response triggered when limited supply meets high demand, it taps into our natural fear of missing out. In real estate—especially in project marketing—scarcity is everywhere. Phrases like “Only two homes left!” or “Final release—act now!” are designed to create […]
The WHY in Organizational Culture
The “WHY” in Organizational Culture I teach courses, which I love to do. In many of them, I teach that a positive organizational culture is a good thing. That’s not up for debate. We all know it’s good to be nice, better to be fair, and great to be kind. We also know we should […]
Happy Valentines Day from One Very Determined Realtor
Happy Valentine’s Day Happy Valentine’s from one very determined realtor! Are you celebrating Valentine’s Day this year? Have you found the perfect gift for your sweetheart? If not, I have just the thing in mind. Consider treating your loved one to a larger home or an investment property. Nothing says “I love you” more than […]
Surrey Population Growth Rate
The future lives here: Surrey population growth rate outstrips Vancouver by almost double Years ago, Surrey changed its slogan from “City of Parks” to “The Future Lives Here”. Based on 2021 Census data compiled by real-estate marketing firm rennie, the future keeps on arriving in this rapidly growing city south of the Fraser River. A […]
Commercial Real Estate Terms Your Clients Should Know
British Columbia property guide Commercial Real Estate Terms A plain-language guide to the words buyers, investors and business owners encounter when evaluating commercial property in British Columbia. A—Z Buy · Lease · Invest The vocabulary used in a listing, lease, appraisal or offer can change how a property is valued, financed and operated. This guide […]
Home Buyers Recession Period
The Home Buyer Rescission period gives home buyers the right to withdraw from a home purchase agreement within three business days after an offer is accepted. The home buyers rescission period, hbrp came into effect in January 2023. This legislation allows for a three-day cooling-off period where a buyer can back out of their residential […]
These affect you! 2 great changes to the Rules of Co-Operation for BC Real Estate for Sale
If you live or own property somewhere between Whistler to Hope in BC, then the changes to the rules of cooperation affect you. BC is home to over 25,000 licensed realtor members of the 8 Real Estate Boards operating in the province. One of the primary marketing tools used by agents in BC is Realtor.ca, […]