Sold Condo at The Hive in Willoughby Heights

Property

1 bed + den

Parking

2 stalls

Result

Sold in 3 weeks

A resale that had to compete with builder inventory.

The work was to make buyers understand the patio, access, amenities and walkable location instead of reducing the home to a price comparison.

FROM PRESALE PURCHASE TO RESALE

This Hive condo began as a brand-new presale purchase before completion. After the owners rented it for a year, the tenant served notice and the timing created an opportunity to prepare the property properly before going to market.

Rather than list around an occupied unit, we waited until the tenant had moved out, arranged cleaning and presentation, and brought the home back to the fresh, newer feel buyers expected from a Willoughby condo.

THE MARKETING STRATEGY

The large private deck, outdoor walkway, recreation room and neighbouring building amenities were central to the value story. The sale was not just about the interior finishes. The outdoor space, building amenities and everyday convenience all mattered.

WHY THIS HOME STOOD OUT

The building is steps from grocery shopping, services and the daily conveniences buyers want in Willoughby. For this property, the location and amenities needed to be presented as part of the home’s value, especially for buyers comparing it with other newer condo options.

A SALE BUILT AROUND BUYER EDUCATION

This home was listed in a slower market while the builder still held roughly 40 units. Being there in person on weekends allowed buyers to experience the patio, access, amenities and location. The property sold in three weeks, at a time when average days on market was much higher.

FLOOR PLAN

The floor plan supports the value story by showing how the den, bedroom, kitchen and living area work together with the patio access and building amenities.