Why Scarcity Isn’t Working in Today’s Real Estate Market—And What You Can Do About It
Scarcity is one of the most powerful tools in a marketer’s toolkit. Defined as the psychological response triggered when limited supply meets high demand, it taps into our natural fear of missing out. In real estate—especially in project marketing—scarcity is everywhere. Phrases like “Only two homes left!” or “Final release—act now!” are designed to create […]
The WHY in Organizational Culture
The “WHY” in Organizational Culture I teach courses, which I love to do. In many of them, I teach that a positive organizational culture is a good thing. That’s not up for debate. We all know it’s good to be nice, better to be fair, and great to be kind. We also know we should […]
Too Much Staff Turnover? Consider a Training Program!
Too Much Staff Turnover? Consider a Training Program! I hold a BBA in Leadership and I’m studying for an MBA in change management. This area of study focuses on the social and financial dynamics of organizational culture. Turnover is well-studied in this field and an area of interest of mine. Staff turnover is a significant […]
A thought experiment on blog posting for SEO
A Thought Experiment on Blog Posting for SEO This week, I’ve been focused on writing blog posts using content silos for a realtor in the US. The goal is to create a steady stream of relevant content that aligns with Google’s EEAT algorithm, which stands for expertise, experience, authority, and trustworthiness. The algorithm prioritizes content […]
Happy Valentines Day from One Very Determined Realtor
Happy Valentine’s Day Happy Valentine’s from one very determined realtor! Are you celebrating Valentine’s Day this year? Have you found the perfect gift for your sweetheart? If not, I have just the thing in mind. Consider treating your loved one to a larger home or an investment property. Nothing says “I love you” more than […]
Canadian Investor Profile
Canadian Investor Profile More and more Canadians are making strategic in investments in real estate. With every growing housing shortages, rising rents and a zero vacancy rate there has never been a better time to purchase an investment property. In fact, most Canadians agree with this and according to a recent Royal LePage survey more […]
Fraser Valley Housing Market May 2023
Delayed Spring Activity Boosts Supply of Property Listings in the Fraser Valley SURREY, BC – The Fraser Valley real estate market saw an injection of supply in May as new listings surged by more than 40 per cent over April. At 3,533, new listings were just below May 2022 levels (3,631) but slightly higher (2.7 […]
Surrey Population Growth Rate
The future lives here: Surrey population growth rate outstrips Vancouver by almost double Years ago, Surrey changed its slogan from “City of Parks” to “The Future Lives Here”. Based on 2021 Census data compiled by real-estate marketing firm rennie, the future keeps on arriving in this rapidly growing city south of the Fraser River. A […]
Commercial Real Estate Terms Your Clients Should Know
A REALTOR® specializing in commercial real estate helps buyers find the right building for their business. Different types of commercial Types of commercial real estate properties include: […]
Homes for the People – Housing Action Plan, BC 2023
Homes for the People – Housing Action Plan, BC 2023 On April 3, Premier David Eby and Minister of Housing Ravi Kahlon released their housing action plan, “Homes For People.” While much of the plan involves many previously announced commitments and plans, there are also new areas of commitment for the provincial government. Below […]