Leadership in Real EstateA People-First Approach to Brokerage Recruitment, Retention, and Team Building
Published by Routledge (Taylor & Francis) Recognized as an Amazon Top New Release in Office Management, ranked among the top 4% of Office Management titles on Amazon, and held by 77 libraries worldwide, Leadership in Real Estate offers a relationship-focused approach to brokerage leadership grounded in behavioural insights, practical tools, and real-world experience. Recruitment and […]
Why Scarcity Isn’t Working in Today’s Real Estate Market—And What You Can Do About It
Scarcity is one of the most powerful tools in a marketer’s toolkit. Defined as the psychological response triggered when limited supply meets high demand, it taps into our natural fear of missing out. In real estate—especially in project marketing—scarcity is everywhere. Phrases like “Only two homes left!” or “Final release—act now!” are designed to create […]
Too Much Staff Turnover? Consider a Training Program!
Too Much Staff Turnover? Consider a Training Program! I hold a BBA in Leadership and I’m studying for an MBA in change management. This area of study focuses on the social and financial dynamics of organizational culture. Turnover is well-studied in this field and an area of interest of mine. Staff turnover is a significant […]
A thought experiment on blog posting for SEO
A Thought Experiment on Blog Posting for SEO This week, I’ve been focused on writing blog posts using content silos for a realtor in the US. The goal is to create a steady stream of relevant content that aligns with Google’s EEAT algorithm, which stands for expertise, experience, authority, and trustworthiness. The algorithm prioritizes content […]
The Impact of Short-Term Rental Changes on the Overall Housing Market
The Impact of Short-Term Rental Changes on the Overall Housing Market The impact of short-term rental changes on the overall housing market is a complex issue influenced by various factors, ranging from government policies to market behaviors. Recent regulatory adjustments targeting short-term rental activities have stirred significant interest and concern among stakeholders, particularly in the […]
🎉 JUST SOLD! 🏡 Partington Creek Townhome by Polygon.
JUST SOLD 🎉 JUST SOLD! 🏡 Partington Creek Townhome by Polygon. I am thrilled to have had the opportunity to work with some exceptionally intelligent and loyal clients who have found themselves an excellent buy and a forever home in Polygon’s newest and most impressive community on Burke Mountain, Partington Creek. This townhome embodies the […]
On Choosing People
I will not prove you wrong, but if you allow me, I’ll prove you right. Life can be likened to a series of races with multiple finish lines. Some of these races result in victory, many end in ties, while many conclude with losses. Winning a race on your best day may seem straightforward when […]
Langley Real Estate Listings and Recent Sales
Langley Real Estate Listings and Recent Sales The Township of Langley is one of BC’s fastest-growing municipalities with an abundance of parks, great schools, and a fantastic community of people to live with; Langley is becoming an ever more desirable place to live. As a lifetime Langley resident, I have had a lifelong love affair […]
What is a Certificate of Occupancy?
What is a Certificate of Occupancy? What is a Certificate of Occupancy? A Certificate of Occupancy is a legal document issued by your local municipality. The Certificate of Occupancy certifies that a structure is in substantial compliance with the currently adopted Municipal Code, local and national building codes and all zoning ordinances. When is […]
Curious About Real Estate Sales in Willoughby Heights, BC?
Willoughby Height, British Columbia, Real Estate Sales Willoughby Heights, one of the newest and fastest-growing communities of Langley, offers an impressive assortment of real estate, from condos to townhomes, row homes, and detached houses. Many of these properties are located within walking distance of nearby shopping, transit, and schools while offering quick access to the […]