MEET LIZ PENNER
Realtor Author instructor
I have been helping buyers, sellers, and investors navigate the Fraser Valley real estate market for more than two decades. During that time, my sales production consistently placed me among the top 10% of Fraser Valley REALTORS®, earning 10-Year Master Medallion status.
20+
YEARS IN REAL ESTATE
TOP 10%
FRASER VALLEY REALTORS®
10-YEAR
MASTER MEDALLION MEMBER
My Approach
When I work with a client, I do so with a singular focus, doing the job well. I bring an extraordinary attention to detail, relentless persistence, and a curiosity that causes me to question things others overlook.
That curiosity has shaped my career. I began by studying residential real estate, expanded into commercial investment analysis, became a Managing Broker, and eventually found myself writing about the systems that shape the profession.
Real estate is more than a job or a career; it’s something I’m connected to and endlessly fascinated by. No two homes are alike, and no two clients arrive with the same priorities. That’s what keeps the work interesting. If there were ever an industry for the endlessly curious, it’s this one.
When I'm not selling homes, I'm usually talking or writing about real estate.
Writing
I’m the author of Leadership in Real Estate and Managing the Customer Experience, both published by Routledge | Taylor & Francis.
Writing allowed me to organize years of experience into ideas that could be tested, challenged, and used by others.
Teaching
I teach in the Home Builder Licensing program at the British Columbia Institute of Technology (BCIT), where I help future builders understand the legal, financial, and customer service responsibilities of the construction industry.
Teaching challenged me to explain complex ideas clearly and to defend the reasoning behind them.
Training
Professional training and education
Accounting
Diploma in Accounting
Learned to read financial statements, cash flow and business performance.
Leadership
BBA in Leadership
Decision-making, customer service and strategy.
Investment
Advanced CCIM coursework
Commercial valuation, investment analysis and market feasibility.
Ongoing
MBA in Change Management
Associate Certificate in Education
Accounting taught me to read financial statements. Commercial investment analysis changed the way I evaluate value and risk. Leadership and Change management helped me understand how people think.
The personal side
Outside of work, life is a little quieter. My husband, Jordan Penner, is a Registered Clinical Counsellor with a private practice in Cloverdale, and together we're raising two amazing kids.