Why Scarcity Isn’t Working in Today’s Real Estate Market—And What You Can Do About It
Scarcity is one of the most powerful tools in a marketer’s toolkit. Defined as the psychological response triggered when limited supply meets high demand, it taps into our natural fear of missing out. In real estate—especially in project marketing—scarcity is everywhere. Phrases like “Only two homes left!” or “Final release—act now!” are designed to create […]
Escaping the BC Home Flipping Tax: How to Avoid It by Purchasing a Presale
Escaping the BC Home Flipping Tax: How to Avoid it by Purchasing a Presale With BC’s new home flipping tax coming into effect on January 1, 2025, many investors and homeowners are looking for ways to avoid the tax. One strategy? Presale properties. Here’s how you can take advantage of presales to sidestep the BC […]
Provincial and Federal Home Flipping Taxes in BC: What You Need to Know
Provincial and Federal Home Flipping Taxes in BC: What you Need to Know Real estate in British Columbia is facing new taxation rules aimed at curbing speculative property flipping. Both federaland provincial governments have introduced taxes that target short-term sales. Here’s what you need to know about these changes and how they could impact you. […]
Taxation on Different Types of Property Ownership in BC
Taxation on Different Types of Property Ownership in BC When dealing with property ownership and taxation in British Columbia, it’s important to distinguish between different types of properties and how capital gains and business income taxes apply to each. The taxation varies based on the property’s use, whether it’s a primary residence, an investment property, […]
Understanding Canada’s New Mortgage Rules
The New Mortgage Rules First-Time vs. Repeat Buyers In an effort to address housing affordability, particularly for younger Canadians, the Trudeau government has introduced new mortgage rules that will take effect in 2024. These changes focus on making homeownership more accessible, especially for first-time buyers, while promoting new home construction to increase housing supply. Let’s […]
Too Much Staff Turnover? Consider a Training Program!
Too Much Staff Turnover? Consider a Training Program! I hold a BBA in Leadership and I’m studying for an MBA in change management. This area of study focuses on the social and financial dynamics of organizational culture. Turnover is well-studied in this field and an area of interest of mine. Staff turnover is a significant […]
A thought experiment on blog posting for SEO
A Thought Experiment on Blog Posting for SEO This week, I’ve been focused on writing blog posts using content silos for a realtor in the US. The goal is to create a steady stream of relevant content that aligns with Google’s EEAT algorithm, which stands for expertise, experience, authority, and trustworthiness. The algorithm prioritizes content […]
National Statistics
National Statistics Canadian Housing Activity Sees Another Quiet Month in May What it Means For You Ottawa, ON June 17, 2024 – While May was another relatively uneventful month for many Canadian housing markets with national month-over-month home sales edging slightly lower and new listings moving only a little higher, the Bank of Canada’s recent rate […]
The Home Flipping Tax and What it Means For You
The Home Flipping Tax and What it Means For You 6 May 2024 The new B.C. home flipping tax takes effect January 1, 2025. Are you confused about what the tax means and how to advise your clients? We can help. The most important thing to know is that you will need to inform your […]
Irrevocable Direction Regarding Presentation of Offers
Irrevocable Direction Regarding Presentation of Offers (IDRPO) The “Irrevocable Direction Regarding Presentation of Offers” (IDRPO) form came into effect on October 17, 2022. It replaces the former DRPO. There are two default rules, which are outlined below. An IDRPO is only required if a seller wishes to depart from one or both of the […]
